Dear Friends-

In real estate, people often say, “Real estate is real estate.” But if you own or are thinking of selling a multifamily property, nothing could be further from the truth. Selling a duplex or acquiring a 200-unit apartment complex isn’t just about showing pretty pictures or putting up a sign—it’s about understanding an entirely different class of asset and how to maximize its value. And that’s where specialized expertise matters—and where Frank Ponce and Anna Khomut of The Ponce Real Estate Group at Coldwell Banker Commercial stand apart.

Frank Ponce brings nearly three decades of experience as a multifamily investor himself. He has owned, sold, and negotiated deals on countless apartment buildings across Southern California. He understands the investor mindset because he is one. He knows how to uncover value, navigate complex financials, and speak the language of serious buyers. He doesn’t just sell apartments—he lives the business of owning them.

Anna Khomut, meanwhile, manages over 100 apartment units and is in the trenches of operations every day. From lease-ups to tenant retention, from maintenance cost strategies to legal compliance, Anna understands what keeps a building profitable. Her deep understanding of day-to-day property management gives clients unmatched insight when preparing a building for sale or repositioning an underperforming asset.

When it comes to selling or acquiring a multifamily property, your success hinges on working with professionals who live and breathe this sector—not generalists who dabble in everything.

It might seem natural to call the residential agent who helped you buy your home. Maybe they were responsive, personable, and helped you through a big life decision. But selling an income-generating property is a business transaction, not a personal one. A well-meaning residential agent can actually cost you tens or even hundreds of thousands of dollars by mispricing your property, misidentifying your buyer, or failing to understand key financial drivers.

Frank and Anna bring a completely different skill set to the table:

·         They price based on performance. Residential agents use comps. Frank and Anna use real investor metrics—cap rates, GRMs, NOI, and rent growth forecasts. They understand how investors underwrite.

·         They market to the right buyers. While residential agents post on the MLS and host open houses, Frank and Anna tap into a deep network of private investors, syndicators, 1031 exchange buyers, and funds actively hunting for deals. They don’t just market widely—they market strategically.

·         They navigate the complexity. Multifamily deals involve lease audits, rent rolls, T-12s, expense reconciliations, tenant law compliance, and lender requirements. Frank and Anna know how to prepare marketing packages and present all this information to savvy investors and underwriters—avoiding delays and costly surprises.

·         They speak the language of ROI. Their offering memorandums aren’t filled with fluffy adjectives—they’re full of financial models, upside strategies, and repositioning plans that command serious attention from investment buyers.

·         They know how to deal with tenants. Showing a property while keeping tenants happy and legally protected? That’s delicate work. Anna’s management background ensures that tenant relations are handled professionally, respectfully, and with minimal disruption—keeping deals on track and buyers comfortable.

·         They guide you through real-world strategy. Need to increase rents before listing? Improve your utility bill-backs? Prepare for an investor walkthrough? Frank and Anna know the timing, tactics, and legal guardrails to help you position your property for top dollar.

Ultimately, multifamily properties are investments—not residences. You wouldn’t hire a general contractor to install heart stents. And you shouldn’t trust a residential agent to sell a 20-unit apartment building.

Frank Ponce and Anna Khomut are not just brokers. They’re advisors, analysts, marketers, and strategists with a laser focus on multifamily success.

If you’re a member of the Apartment Owners Association or simply a multifamily owner thinking about your next move, the best decision you can make is to align with proven professionals who know how to get you the highest price, the cleanest deal, and the best outcome.

In today’s competitive, ever-changing real estate market, the right multifamily broker isn’t a luxury—it’s your biggest advantage.

Frank Ponce: (310) 503-4158
Anna Khomut: (310) 780-0148