Dear Friends,
Not every buyer comes looking for the Playboy Mansion or a 50,000-square-foot fortress with sweeping views from Beverly Hills to the Pacific. Most folks don’t, in fact. According to the National Association of Realtors®, only 9% of homebuyers—first-timers and seasoned alike—purchase homes over $500,000. And the higher the price climbs, the smaller the crowd gets.
So how do you sell a luxury home in a town like Los Angeles, where the hills are rich with stories and the ocean winds whisper of dreams both made and lost?
You do it with experience, connection, and creativity.
We’ve all seen the standard dance—photographs, open houses, a sign in the yard fluttering in the breeze like a flag of hope. That might move a modest home, sure. But when you’re dealing with the rare and remarkable—homes perched in Bel Air, Malibu, or the Hollywood Hills—that kind of marketing isn’t enough. The usual steps become background noise. You need something more.
You need a storyteller who knows how to speak the language of the extraordinary.
1. Imagery That Inspires Longing
Most agents snap a few photos and call it a day. But luxury buyers aren’t moved by snapshots—they’re moved by desire. A professional photo doesn’t just capture a room; it captures a life. The right light, the right mood, the right moment—that’s what sparks the imagination. That’s what sells homes in this echelon. Our imagery doesn’t just document. It enchants.
2. It’s Not Just What You Know—It’s Who You Know
In the world of luxury real estate, privacy matters. Discretion is currency. And finding the right buyer isn’t about casting a wide net—it’s about casting it in the right waters.
Maybe it’s a discreet tech mogul looking for a retreat in the hills. Maybe it’s a collector needing a showroom for a dozen rare automobiles. Maybe it’s someone with horses in their heart, searching for land that lets them breathe. Whoever it is, they’re not found by chance. They’re found through relationships, reputation, and reach—the kind that comes only from years spent walking this terrain.
3. Creative Thinking in a City That Never Sits Still
This isn’t Kansas. This is Los Angeles. It’s a place where imagination runs wild and convention gets left behind. Sometimes selling a home means partnering with a luxury brand for an event that draws eyes. Sometimes it means crafting a story so compelling it makes buyers feel like they’re not just purchasing property, they’re stepping into a dream.
You don’t sell a masterpiece by listing its square footage. You sell it by showing what it feels like to live there.
4. A World Beyond Our Borders
People from all over the globe want a piece of Los Angeles. They come for the lifestyle, the light, the name on the mailbox. And compared to the price tags in other global cities, our luxury market is still a bargain. That’s why international exposure isn’t optional—it’s essential.
With Coldwell Banker Global Luxury and our own Ponce Real Estate Group, we’re connected to an elite network of brokerages around the world—each hand-selected, each proven. We ensure your home is seen not just across the city or the state, but across oceans.
Why Work With the Ponce Real Estate Group?
Because we know this world. We’ve represented estates tied to legends—from Lakers to presidents. We’ve marketed iconic properties like The Trump Estate, South Bay’s crown jewels, and yes, even The Playboy Mansion. We don’t guess at this—we understand it.
Our team doesn’t just list luxury—we live it. And we do so with care, grit, and a commitment to results.
If you're ready to list your property, or just beginning to explore, we’re here—to listen, to advise, and to earn your trust. This isn’t just business for us. It’s storytelling with a sold sign at the end.
Call us when you're ready to write the next chapter.
Frank Ponce – (310) 503-4158
Anna Khomut – (310) 780-0148
The Ponce Real Estate Group – Coldwell Banker Global Luxury
