It is truly appalling when property owners and real estate agents exploit emergency situations, like the California fires, by engaging in price-gouging on rentals. This greedy practice takes advantage of individuals and families already in distress, who are forced to pay exorbitant prices for housing due to urgent need. Not only is this ethically reprehensible, but it is also illegal under California law.

By hiking up rental prices during a crisis, these unscrupulous landlords and agents make it even harder for those affected to find affordable shelter, adding to their stress and suffering. At a time when communities should be coming together to support one another, such actions undermine the very fabric of solidarity and compassion.

If you suspect or witness any incidents of rental price-gouging during emergencies, it’s crucial to report them immediately. You can file a complaint with the California Attorney General's Office, MLS, or contact the local district attorney's office. In doing so, you help hold these bad actors accountable and protect vulnerable community members from further harm.

Remember, standing up against price-gouging is not just about seeking justice for yourself, but also about ensuring fair treatment and support for everyone during times of crisis. Let's work together to stop this shameful practice and promote a more empathetic and just community.

Stay positive.  Remember, if you need a smile, I will lend you mine.