Life is a series of cash
flows. With investment
properties you can learn
to become their master
and not their slave.
"If a man knows not what harbor he
seeks, any wind is the right wind."
Frank Ponce Investment &
I own apartments here in the South Bay. I got my first taste of income properties when I was still in
Junior High School working for my father and helping him manage his motels. I began to grow an
affinity for income producing properties at that time, and by the time I was out of John Marshall High
School I was offered a job to manage two apartment complexes in the Hollywood area. I did everything
from plumbing to painting to roofing to carpentry to contracts to renting to evicting to collections to
landscaping to even advertising. Within one year I cleaned up the properties and increased their
performance attracting working professionals to want to live at those complexes.
During the time I was managing the apartment buildings I attended California State University in Los
Angeles and majored in Accounting. I worked preparing other small investor’s tax returns and financial
statements. I procured my real estate license and began helping investors sell and buy properties in
and around the Los Angeles area in the early 1980’s. I also took a position at a Wall Street firm in Los
Angeles to manage the operations cash for several companies daily. I managed hundreds of millions
dollars on a daily basis and made the company an average $2.3 million annually by investing excess
cash in conservative income earning vehicles. I spent over a decade managing money and doing
financial reporting. But, my heart still loved investment and commercial property.
With a full understanding of the financial model and how a business should operate, I began to
purchase apartment buildings around the South Bay that were under-performing and needed good
management. I designed financial models on Excel and worked the numbers backwards to ensure
every purchase had excellent ratios before entering into any investment. During this time I helped
others do the same. Anyone can buy or sell investment property. The key is doing it right.
Landlording is perhaps the single most important service anyone can provide because you are
providing a roof over a family’s head. Landlording is probably the world’s second oldest profession and
certainly the most lucrative. Properly managed, a good piece of income property is the closest thing you
will ever come to a real live, self-propelled, self-generating money machine.
But, I am not just a landlord. I get involved in the city that I buy in. I am a member in the Chamber of
Commerce, and help create Landlord clubs to help eliminate crime in certain neighborhoods. In being
a landlord one needs to remember that you are the owner of a small community, and you have the
power to make that little community a better place for people to live in.
When looking to get into the apartment business, selling an apartment, or exchanging one, look to
someone who walks the talk. Allow me to help you get started in your investment program. Email me
at firstname.lastname@example.org or call me at (310) 503-4158 or stop by at Coldwell Banker Commercial at 68
Malaga Cove Plaza, Palos Verdes Estates, CA.
I look forward to meeting with you and answering your personal real estate questions.
"Buy when everyone else is selling and hold until everyone else is
buying. That's not just a catchy slogan. It's the very essence of
J. Paul Getty
Frank Ponce - An Affinity for Income Producing Properties:
Frank working for
Century 21 in 1984
Frank and his father
and helping clients
with their financial
needs in 1981
© Frank Ponce
Frank Ponce...A true California Native who knows Southern